An assortment of Pocky flavors
Pocky is a snack food produced by Ezaki Glico. Pocky was first sold in 1966, and were invented by Yoshiaki Koma. They consist of chocolate-coated biscuit sticks. It was named after the Japanese onomatopoetic word pokkin (ポッキン).
The original was followed by an almond coating in 1971, and a strawberry coating in 1977. Today, the product line includes variations such as milk, mousse, green tea, honey, banana, cookies and cream, and coconut flavored coatings, and themed products such as "Decorer Pocky", with colorful decorative stripes in the coating, and "Men's Pocky", a dark (bittersweet) chocolate and "mature" version.
Flavors and variations[]
Pocky can be found in dozens of varieties such as chocolate, strawberry, and almond. Some of the more unusual flavors include the seasonal flavors of honey (spring) and kiwifruit mango (summer). The bittersweet version of chocolate Pocky is known as Men's Pocky. Regional flavors of Pocky include grape (Nagano), yūbari melon (Hokkaidō), giant mikan (tangerine, sold in the Kyūshū region), powdered tea azuki bean (Kyoto), Kobe wine (Kobe), and five-fusion berry (Goka). Also, flavors such as banana, lychee, coffee, caramel, marble royal milk tea, melon, Daim bar (sold in the UK), milk, honey and milk, cream cheese, berry, sweet potato, coconut, crush (crunchy cracker pieces in chocolate), corn on the cob, pineapple, pumpkin, kurogoma (black sesame), kinako (soybean flour), marron, Brazilian pudding, cherry, tomato, orange, mikan, blueberry, apple yogurt, hazelnut, mixed berry and green tea are available.
The latest flavors are special editions, 2 two-tone flavors in a larger box than chocolate or strawberry Pocky provides ( Special Editions: 2.47 oz. [70 g], Normal Pocky: 1.41 oz. [40 g]). The 2 newest flavors are cookies and cream and banana chocolate. Both have brown biscuit sticks (in the chocolate banana Pocky case, the biscuit is the chocolate and banana cream.) The cookies and cream consists of blended chocolate biscuit cookies with a slight chocolaty flavor of the biscuit.
Special variations of Pocky include Decorer Pocky (which features extra decorative icing) and Mousse Pocky (which features extra thick, "creamy" mousse-like icing and is more exclusive). Unlike other Pocky variations, Mousse Pocky packages contains only nine per pack, fewer pieces than regular Pocky.
Dessert Pocky features Pocky sticks covered in a generous helping of cream. These flavors include: Double Chocolate, Tiramisu, Chocolate Banana, Marron White, Chestnut, Strawberry Shortcake, and Orange. Dessert Pocky usually comes with five packets in a box with three in each sleeve.
Another variation of Pocky is the My Calorie Pocky (マイ カロリー ポッキー, mai karorī pokkī), which has one-fourth the calories of regular chocolate Pocky.
Other variations include: Pocky G (marketed as being "hard and rich"), Giant Pocky (strawberry- and chocolate-flavored; each box contains 20 individually wrapped sticks with real dried strawberry; each stick is about 10" long, and about three times the diameter of a normal Pocky stick), Giant Dream Pocky (box of 20 individually wrapped 10" sticks; each stick is in one of the five featured flavors of melon, grape, green tea, strawberry or standard chocolate), Sakura Pocky (limited edition that is part of the Luxury Chocolatier sub-group; each stick is coated with pink cherry blossom essenced chocolate sprinkled with a bit of salt), Reverse Pocky (cracker on the outside with the filling in the middle), Fortune-Telling Pocky (each stick contains a "fortune"), and Pocky Cake (a literal cake shaped to look like a Pocky stick. Each cake contains, according to its packaging, raisins, chocolate cream, orange peel, and an Italian cake batter).
A related product is Pretz, which is an unglazed version of Pocky, featuring flavors like tomato, pizza, and salad, as well as sweet flavors such as cocoa and French toast.